INSIGHTS

Insights for modern GTM. From signals to execution.

Deep dives into identity, enrichment, buyer intent, signal schemas, evaluation, and GTM execution – ideas for modern GTM teams.

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Visitor identification is not a buyer signal.

Visitor identification is not a buyer signal.

Visitor identification is not a buyer signal.

Illustration of an Object
A practical schema for B2B buyer signals.

Illustration of an Object
A practical schema for B2B buyer signals.

Illustration of an Object
A practical schema for B2B buyer signals.

Illustration of an Object
Why enrichment without evaluation breaks at scale

Illustration of an Object
Why enrichment without evaluation breaks at scale

Illustration of an Object
Why enrichment without evaluation breaks at scale